Platforms:

Preetom’s Facebook page had a rating of 4.0 (out of 5.0) with 41 reviews. We invited people to rate Preetom’s burger on their Facebook Review tab. We offered 10% discount on all meals for a written review and 20% off for video reviews for a month.

Media Planning:

We created a Facebook offer and limited it to our target number of reviews — 250. We promoted ads to 18 – 24-year-olds who love burgers and discounts.

Content Strategy:

The campaign was targeted to foodies, youthful audience and the glory of burgers. We took mouthwatering photos of the flagship burger and built content around it. We created a series of product contents to communicate the offer. Images were aided with bright colors and playful typography. We also created engagement contents about the anatomy of a burger and talked about how and where the best burgers are made. We shared user generated contents and invited people to share the love, and they did! Overall, it was a delicious ordeal.