Platforms:

We created a landing page on Kaspersky’s website with a list of all products and discounts offered for Pohela Boishakh 2014. People could sign up with their contact details and get a discount code which they could use when they were buying the software in stores or online.

Media Planning:

We ran a multi-channel campaign on Facebook and G&R (a local ad network) to drive people to Kaspersky’s landing page. We were provided with a print insertion creative (with a color scheme of green and red).

We tested out 7 more variations of the color scheme with 10% of the budget in the first hour of the campaign. We identified three contents that outperformed others. So we reallocated rest of the budget to the three contents that got us best results.

Content Strategy:

We basically received a print ad insertion from the client in the 11th hour. We created multiple versions of the same design and tested it out to let the audience decide what’s best (as discussed above).