Platforms:

We started off by creating contents on Facebook, Twitter and Google Plus. Later on we created an interactive platform (bottleoffun.com) from where people could learn about and order i am real juice with free home delivery. We built an Android app to keep loyal fans up to date with original and curated contents on healthy living and locate nearest stores which sold i am real juice.

Media Planning:

Posts from i am real Facebook page is boosted to juice fans, homemakers, expats in Dhaka and people who care about a healthy lifestyle. The campaign drove organic traffic from Facebook, Twitter, and Google+.

Content Strategy:

We created fun and engaging contents. The copies were witty, the visuals were fresh and colorful; keeping in mind the personality of i am real. Product contents promoted deals and offers with clear Call To Actions. Engagement contents were spontaneous; covering special events — some went viral. Curated links were posted to add value to a healthy lifestyle of our audience.