Concept

Representing top-notch dining and the go-to-place for the best desserts in town, we had to ensure the brand identity was classy. What better way to represent class than minimalism? The logo uses the colors of the Italian flag in the shape of a ribbon. George is a New Yorker, and the restaurant tries to blend the best of both worlds into its menu.

The wordmark reminds us of the smart and original New Yorker. But the challenge was – to get the word out that this was the same George that everyone knew. The well-established George’s Café mark sits atop the banner, easily visible for anyone who is familiar with his previous venture.